Our Meaning

Víya is the translation of breeze in Sanskrit: fusing both our mission and our origin.

Our Values

Born from a family legacy, we treat everyone we interact with as such. We're on a mission of turning clients to members of the Víya family.

You are no longer a client: you're now a part of the Viya family.

Our Inspiration

We're inspired by a multitude of things, but the two we hold dear to our heart are South-Asian Culture and the city of New York.

Our Design Approach

We live by the philosophy of only creating designs we'd wear ourselves, whether bespoke products or staple pieces.

Our Craftsmanship

Every piece of jewelry is designed and crafted here in New York City, undergoing countless quality checks and design approvals.