Our Process

Step 1


See what goes into diamonds to make them so valuable.

Step 2


Our selection rivals that of the greatest jewelers in the world.

Step 3


(Optional) We will cater an experience to specifically fit your needs.

Step 4


Feel confident before any purchase while never feeling pressured.

Why diamond differently?

The diamond industry has remained unchanged for thousands of years, shrouded with mystery and priced in secrecy. We are out to change that.

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Design Innovation

Our Goal

With our uncompromising service and advanced Víya-Tech technology, we can shine the light on these amazing stones—revealing their true value and empowering you to diamond with confidence.

Víya was created to bring trust back to the diamond industry. Borne out of a family legacy of innovation, Víya seeks to make diamonds a reliable value for modern consumers. You can use the tools you’re familiar with on your own device to browse, explore, and purchase diamonds and precious minerals. And we are so sure you will love what you’ll see that we never pressure you into making a purchase.


"well this is AMAZING, thank YOU for the most beautiful ring !!!"

— Emma Dillon


"Best diamond company in the industry, world-class custom service."

— Neel Patel

Amazing team!

"I have learned so much about the industry, their prices are unmatched!"

— Madison Moroi

Great quality!

"Great quality, I wear my chain when I workout and shower and it doesn't tarnish."

— Shaquille Hildreth


"First off, I wanted to thank you again so much for all your hard work on the wedding bands for D'Arcy and I. Our wedding was perfect, and the rings played a big part in that of course."

— Chris Jobes


"I love my ring!!! Thank you so much to the incredible Víya team!"

— Krupa Golakiya

Frequently Asked Questions